Cindy’s background as a fast-paced news editor serves to quickly engage audiences with crisp and succinct storytelling.
Make-A-Wish Stewardship
Decals to be gifted to existing supporters. Copy written by Cindy Aviram.
Make-A-Wish Advertisements
The above ad was featured in Times Square in February 2023. Copy written by Cindy Aviram.Ad created to highlight the partnership between Make-A-Wish and the National College Football organization; featured in 2023 playoffs program. Copy written by Cindy Aviram.Ad placement in Super Bowl LVII 2023 program. Copy written by Cindy Aviram.
Make-A-Wish Promotions
Cindy wrote the copy in the upper right and in red ribbon, which appeared on Wise Pies Pizza boxes as part of a promotion benefitting Make-A-Wish.
Make-A-Wish Social Post Examples
Note: The above post leads to a landing page that Cindy created in honor of Mental Health Awareness Month, found here. Knowing that the digital team desired an increase in click-through rate to wish.org, Cindy ideated strategies to link social storytelling to CTAs that would drive more traffic to the site (and therefore increase lead generation for the organization). In May 2023, when this site was launched, Make-A-Wish America saw an 111% increase YOY in site visits. Cindy also wrote the lead-in copy on the landing page and directed her team on the creation of the associated wish stories.
Cindy Aviram's Content Portfolio 